Digital Marketing Guides for Exiting or Selling Your Business

To help you, we’ve put together 2 Wiki checklists for selling or closing a business from a marketing assets perspective:

1. Decide ahead of time what goes with your business, i.e. your Domain names, website and any other marketing assets.

2. Have you created separate domain registration accounts for domains you own personally and those which are related to the business?  

3. When transferring the business’s domain(s) to the new account holder, you’ll need to consider the following steps:

• Unlock the domain name
  
• Get an authorisation code (also known as a UDAI code or transfer key) from your current registrar
  
• Verify contact information - Confirm that the administrator's contact information for the domain is correct

4. Logins and passwords will need to be handed over to the new owner, e.g. Google Accounts, Google Maps listing, Google Advertising, Social Media Ad accounts, etc.

5. Are your personal and business emails separate? If not, you’ll probably need to split these before the sale.

6. Who are the key marketing contacts you’ll need to pass on to the buyer? If you’re using a marketing agency, they will tend to manage many of your advertising and digital marketing account credentials.  

7. Do you remember who hosts your website? You’ll need to, because details will need to be passed to the buyer and the hosting account transferred to them.

1. Will you need to update your website to tell visitors that you have closed down; if so, how long will you need to keep this message live?

2. Do you need to contact customers that may be holding gift vouchers, redeemable instruments or agreements and make arrangements with them before you close?

3. Newsflash: Your website and/or domain name may be saleable! Good websites and domain names can be considered assets that may be acquired for use by another business.

4. Decide which domain, hosting and email accounts you’ll need need to retain after the closure. Cancel any hosting accounts not required and obtain any refunds due.

You may find that you have enough on your plate during either of these processes and want someone to handle these tasks for you properly whilst you handle the financial, operational and people issues.

At Marketelements, we’ve advised businesses through these phases, so we have the experience and expertise to make these tricky processes quick and comfortable for you.

To contact us click here. Or Call us Now for a Free Consultation on 03 443 6650.